Strategic product management consultancy
Align the corporate strategy and the product market strategy
Use the corporate strategy to guide product market strategy and product roadmaps (and sometimes the other way round). The product market strategy should be clear to all C-level executives, and they must be involved in its creation to have the ownership necessary for making it a success.
By establishing a first-class product market strategy, the company can move away from generic strategic planning focused on budgets and high level goals – and instead engage people on a real and tangible strategy that touches all areas of the business.
Drive competitiveness and profitability forward
Drop the “urgent” small thinking focused on fixing short-term challenges. Instead establish a product market strategy and roadmap that will drive the company’s competitiveness and profitability forward long term.
Move ahead of competitors and move closer to customers by establishing a product market strategy that addresses the future market problem and builds on the resources and unique competences in the company.
Find the “next big thing”
Find the next market, the next product, the next customer segment or the next innovation by taking a new approach, or by leveraging the creativity in the organization in new ways. Trying to answer new types of questions generates new insights.
Find new ways to engage with existing customers or target a new segment that your company will be able to dominate.